ITPM 2024: pp. 250 - 263
Authors:
- Li Tao
- Serhii Dolhopolov
- Tetyana Honcharenko
1 Kyiv National University of Construction and Architecture, 31, Air Force Avenue, Kyiv, 03037, Ukraine
2 Kyiv National University of Construction and Architecture, 31, Air Force Avenue, Kyiv, 03037, Ukraine
3 Kyiv National University of Construction and Architecture, 31, Air Force Avenue, Kyiv, 03037, Ukraine
Abstract
The advent of Virtual Reality (VR) technology has sparked a significant transformation in both
business and education sectors by introducing immersive experiences that redefine traditional
practices. This research delves into the impact of VR, with a particular focus on its acceptance
and strategic implications across various sectors. By enhancing the Technology Acceptance
Model (TAM) to incorporate VR-specific factors such as perceived usefulness, ease of use,
enjoyment, and external variables like age and curiosity, this study rigorously examines the
determinants of VR hardware acceptance. Structural Equation Modeling (SEM) is employed to
validate the extended TAM, offering deep insights into both consumer and enterprise adoption
patterns. The analysis further explores the VR value chain, emphasizing its pivotal role in
enhancing VR experiences and detailing strategic frameworks for VR’s development to boost
product development and operational efficiency. The findings highlight a shift towards softwaredriven
revenue, the expanding utilization of VR in training and design, and its significant
contributions to academic research. From a project management perspective, the study
underscores the necessity of integrating VR into business and educational strategies to maximize
benefits. It advocates for project managers to consider VR’s potential to enhance project
outcomes through improved training, design precision, and operational efficiencies. By
embracing ongoing innovation in the evolving VR landscape, stakeholders can leverage VR as a
transformative tool in their strategic and project management practices, ensuring that they stay
at the forefront of technological advancement and maintain competitive advantages.
Keywords
Project Management, Virtual Reality (VR), Technology Acceptance Model (TAM), VR Hardware
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